Blending design sensibility with advanced AI workflows to solve creative and operational challenges.
My journey hasn't been a straight line. Starting in digital marketing at 20, I explored entrepreneurship and took on diverse operational roles—from winery logistics to industrial prototyping. These experiences didn't just build character; they taught me gritty, real-world problem solving. Now, I combine that operational discipline with my core creative skills and advanced AI fluency to deliver marketing solutions that are both beautiful and pragmatic.
While many use AI for basic tasks, I integrate it deeply into creative workflows to multiply output without sacrificing quality.
Reducing repetitive operational tasks by designing custom AI-driven processes.
Experience curating and cleaning text datasets to train LLMs for specific copywriting tones.
Using generative tools for rapid visual concepting and strategic drafting.
Persuasive content for web, social, and technical manuals. I write for humans first, search engines second.
End-to-end management: from editorial planning and visual format creation to data analysis and community engagement.
Crafting coherent visual identities and functional websites using modern no-code tools or custom HTML/CSS/JS.
Robomagister
Collaborated with blind testers to identify critical accessibility flaws in the Liffo app, translating user feedback into actionable technical reports for the dev team.
Brickvision
Defined the initial social presence for a LEGO® brick specialist. Created B2B sales decks that unified their visual identity for trade fairs.
Internal R&D
Self-initiated R&D project: curated specific text datasets to fine-tune an LLM, resulting in a 60% reduction in first-draft copywriting time for generic blog posts.
Bridged the gap between technical development and user experience. Led inclusive UX testing with visually impaired users for the Liffo app, coordinated between R&D and marketing, and produced technical multilingual content.
Pivoted from an operational role to lead the company's first structured social media strategy. Developed B2B presentation materials and established a consistent editorial calendar that increased engagement.
A three-year intensive period managing full-stack digital projects. Handled everything from brand identity design and copywriting to managing e-commerce logistics and developing custom websites.